The KFRC Fantasy Fair & Magic Mountain Music Festival was held June 11 & 12, 1967. It was originally schedule to begin 8 days earlier but was delayed due to poor weather.
610 Top-40 AM radio station KFRC in San Francisco organized the event including the lineup of musicians (total of 34 solo & group acts) to perform, both locally grown & from outside the region.
The event was held at the Sidney B. Cushing Memorial Amphitheatre on the face of Mount Tamalpais in Marin County, California. Though the venue only seated 4,000 people, upwards of 40,000 people actually attended the two-day concert. Tickets were $2 with all proceeds donated to the nearby Hunters Point Child Care Center in San Francisco.
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| Jefferson Airplane |
There was no parking at the event as the Panoramic Highway (leading up to the venue) had been closed to traffic. Instead all musicians & attendees had to be shuttled up the mountain from nearby Mill Valley on what was called "Trans-Love Bus Lines." It's said that those who missed the buses could catch a ride on the back of one of the Hells Angels Harley motorcycles. NOTE: Though the Hells Angels were not officially hired by the organizers, they were asked to help with security as they saw fit.
The event is believed to be the first large-scale multi-act outdoor rock music event (in the USA & the World). Nowadays they are better referred to as "rock festivals." It was also the first in a series of 1967 San Francisco area "Summer of Love" cultural events. NOTE: The better known (and larger) Monterey International Pop Festival occurred one week after this event.
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| The Byrds |
As with most early festivals during the "hippie" era between 1967 & 1970, safety and crowd behavior was favorably reviewed by the press (some later festivals, such as Altamont, had crowds considered more unruly and rowdy). For the most part attendees at this festival are said to have left the event fairly free of garbage, much like they had found it.
There were two stages for the performers, the main stage for top acts & a smaller stage for lesser known musicians.
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| The Doors |
The list of performers were as follows:
Saturday, June 10:
- The Charlatans
- Mount Rushmore
- Rodger Collins
- Dionne Warwick
- *The Doors
- The Lamp of Childhood
- Canned Heat
- Jim Kweskin Jug Band
- Spanky and Our Gang
- Blackburn & Snow
- The Sparrows
- Every Mother's Son
- Kaleidoscope (US, not the UK band)
- The Chocolate Watchband
- The Mojo Men
- The Merry-Go-Round
* NOTE: This was The Doors first large show, occurring as their first hit single, "Light My Fire," was rising to the top of the charts.
Sunday, June 11:
- Jefferson Airplane
- The Byrds w/ Hugh Masekela
- P. F. Sloan
- Captain Beefheart & the Magic Band
- The Seeds
- The Grass Roots
- The Loading Zone
- Tim Buckley
- Every Mother's Son
- Steve Miller Blues Band
- Country Joe and the Fish
- Sons of Champlin
- The 5th Dimension
- The Lamp of Childhood
- The Mystery Trend
- Penny Nichols
- The Merry-Go-Round
- New Salvation Army Band
NOTE: The Sidney B. Cushing Memorial Amphitheatre is still active today. It's unique because the seats are actually rocks - therefore standing the test of time.
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| The Amphitheatre as it looks today |